Springboard Website
Redesign

Overhauling the website to fit the Studio’s mission and values

Challenge

Situated within the Mass General Brigham health system, Springboard Studio needed a website that could teach curious healthcare workers about our design-thinking work while reflecting our mission and values.

Our goals for the site were to ensure that: the site feel welcoming and creative (a departure from traditional “healthcare” branding); visitors could easily navigate the website to understand the Springboard team’s values, goals, and projects; and the website could lay a foundation for the Studio’s visual identity that could expand beyond the site to additional digital and print materials.

Process

I worked in collaboration with our Design Intern to redesign Springboard Studio’s website and rework the previous style guide to better suit the team’s goals. The transformation included an overhaul of the site’s navigation and architecture, revisions to copy to consolidate and clarify the team’s work and mission, and a visual rebrand. We implemented these changes in Wordpress.

Outcome

Visit mgbspringboardstudio.org to experience the final product (and ongoing revisions).

Samples from existing website prior to redesign:

Photo credit: MGB Springboard Studio

MGB Springboard Studio, Mass General Brigham Health System  

Contributions:  
art direction, design, production (in Wordpress)

In collaboration with Design Intern

Boston, MA 

Spring 2022–Winter 2023

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For more info:

︎MGB Springboard Studio Website