Springboard Website
Redesign

Overhauling the website to fit the Studio’s mission and values

Challenge

Situated within the Mass General Brigham health system, Springboard Studio needed a website that could teach curious healthcare workers about our design-thinking work while reflecting our mission and values.

Our goals for the site were to ensure that: the site feel welcoming and creative (a departure from traditional “healthcare” branding); visitors could easily navigate the website to understand the Springboard team’s values, goals, and projects; and the website could lay a foundation for the Studio’s visual identity that could expand beyond the site to additional digital and print materials.

Process

I worked in collaboration with our Design Intern to redesign Springboard Studio’s website and rework the previous style guide to better suit the team’s goals. The transformation included an overhaul of the site’s navigation and architecture, revisions to copy to consolidate and clarify the team’s work and mission, and a visual rebrand. We implemented these changes in Wordpress.

Outcome

Visit mgbspringboardstudio.org to experience the final product (and ongoing revisions).

Original Website

The original website mixed ‘process’ with ‘programs’ and information was often duplicative. The brand felt tired, missing the creative energy of a design studio with an innovative approach to solving problems in a health system. 

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Prototyping

We updated the website’s information architecture and style guide to create an organized, intuitive, and energetic new brand.
Role: design of information architecture, leadership presentations, art direction
︎Information architecture: The updated website breaks information into who, what, and how with pages for “Our Team,” “Our Process,” and “Our Work.” This reduced the duplicative and fragmented information.


︎Style guide: The brand’s updated style guide could complement Mass General Brigham’s, while differentiating this team and its creative approach. We used Roboto, which was part of MGB’s brand guidelines, and chose colors that could supplement MGB’s palette which focused on teals and deep blues. Illustrations were developed to emphasize the iterative process the team utilizes.    

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Updated Website

The updated website went live late 2022 and has since continued to evolve alongside Springboard’s own work and process. View it here: mgbspringboardstudio.org. 
Role: art direction, design in Wordpress 
 




︎Stop motion video: The animated video became a key element of the website for sharing what the team does in a dynamic, energetic way. Video produced by art intern, Alec Figuration. My contributions: art direction, script, audio recording and music production.

Mass General Brigham Springboard Studio  

Contributions:  
art direction, design, production (in Wordpress)

In collaboration with Design Intern

Boston, MA 

Spring 2022–Winter 2023

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For more info:

︎MGB Springboard Studio Website